Samuel Ogunleye — Creative director and systems builder
Choose the path that fits.
See relevant work, packages, and next steps without searching through the whole portfolio.
I need a brand or website that brings in bookings.
Conversion-focused identity, website, and workflow support for service businesses.
Founders & product teamsI’m building a product that needs clarity and trust.
Creative direction and product design for healthcare, fintech, AI, and voice products.
Selected Works
A curated selection of projects where strategy meets considered, high-fidelity execution.
SculptRN Aesthetics
Brand and website for a regenerative aesthetics practice, balancing clinical credibility with a clear path to consultation.
ClinicFlow: Staff-Controlled Clinic Operations
Workflow software for aesthetic clinics that recovers cancellations, follows up after no-shows, and keeps every booking under staff control.
Cerv Consult
Clinical-first brand and website for nurse-led CQC registration support, making a complex process feel clear and trustworthy.
Calion: AI-Driven Underwriting
Product design for an AI underwriting platform that turns live data into transparent, explainable funding offers for SMEs.
Vocalis: AI Voice Receptionist
Brand and product design for an AI receptionist that answers calls, books appointments, and keeps teams focused.
Translating vision into well-made products for founders and teams.
I lead design across brand and product, helping teams turn complex ideas into clear, honest experiences.
I work with founders and teams in healthcare, fintech, and AI, combining design craft with practical strategy.
The work also extends beyond screens. For clinics, I build workflow software that recovers cancellations and keeps staff in control of every booking.
What I Do
Strategy, product and brand, plus the day-to-day systems behind them.
Creative Direction
I set the visual direction so your brand feels consistent and considered wherever people encounter it.
- VISUAL IDENTITY
- CONTENT STRATEGY
- ART DIRECTION
UI/UX & Product Design
I design clear, high-performing interfaces around what users need and what the business needs to achieve, including AI and voice products.
- PRODUCT DESIGN
- PROTOTYPING
- USER RESEARCH
Brand Strategy
I help define what a product stands for, where it fits in the market and how it should grow.
- MARKET POSITIONING
- BRAND FOUNDATIONS
- GO-TO-MARKET
Workflow & Automation
I build software for the repetitive jobs small teams struggle to stay on top of, from refilling cancellations and following up with no-shows to answering after-hours enquiries.
- CANCELLATION RECOVERY
- LEAD FOLLOW-UP
- BOOKING AUTOMATION
What clients say
“The landing page they created has had a real impact on our business, bringing in more enquiries and noticeably improving our conversions.”
“Since launching the landing page, I’ve seen a significant boost in results and overall business performance.”
“The quality of my leads has improved massively, and it’s been much quicker to turn interest into booked calls.”
Find the right fit
Two quick questions and I'll show the packages that suit your project. Everything is scoped to its goals, so these are starting points rather than fixed quotes.
Clicking through opens a 30-minute call booking, no forms or back-and-forth. Pick a time that works and we'll talk through your project.
Local Brand Starter
A clean, professional identity to get your business looking the part.
- checkLogo & colour palette
- checkFonts & simple brand kit
- checkSocial profile assets
Typically 1–2 weeks
EnquireLocal Launch Brand
Identity plus a polished small-business website, ready to bring in calls and bookings.
- checkBrand identity & assets
- checkUp to 5-page responsive site
- checkBooking / contact & maps
- checkBasic SEO & mobile-ready
- checkLaunch & handover
Typically 2–3 weeks
Get StartedLocal Care Plan
Ongoing help once you're live: small edits, seasonal updates, and assets when you need them.
- checkSite edits & small updates
- checkSeasonal social assets
- checkPriority email support
Rolling · cancel anytime
EnquireCommon questions
Who am I? add
I'm a Creative Director and Product Designer. I lead design across brand and product for founders and teams in healthcare, fintech, and AI — and I build the workflow software that handles the repetitive operational work behind them.
What do I offer? add
Four areas that work together: Creative Direction (visual narrative and art direction), UI/UX & Product Design (interfaces for web, AI, and voice products), Brand Strategy (positioning, brand foundations, and go-to-market), and Workflow & Automation (software for cancellation recovery, lead follow-up, and booking automation).
What industries do I work in? add
Primarily healthcare, fintech, and AI, working with both established companies and early-stage founders.
What have I worked on? add
Selected works include ClinicFlow (staff-controlled clinic workflow software), SculptRN Aesthetics (regenerative aesthetics brand and website), Cerv Consult (nurse-led CQC registration support), Calion (AI-driven merchant cash advance underwriting), and Vocalis (an AI voice receptionist).
How much do I charge? add
Pricing is scoped to each project's goals, so these are starting points rather than fixed quotes. Local-business brand work typically starts around £1,050–£1,700 (€1,250–€2,000), with larger product engagements scoped individually.
What's it like working with you day-to-day? add
Direct and collaborative. You'll hear from me as work progresses rather than only at the start and end, and I'm reachable directly by email between updates. For team engagements, I fit into your existing tools and workflow rather than asking you to adapt to mine.
Do you work with early-stage or pre-funding founders? add
Yes. Earlier-stage founders often need brand and product clarity before they build, which is what the Brand Foundations engagement is for. Scope and pricing adjust to where you are, so it's worth a conversation even pre-funding.
How can I get in touch? add
By booking a 30-minute call, by email at contact@samuelogunleye.com, or via LinkedIn and Instagram.
On designing for regulated industries
Designing for trust in healthcare products
Trust begins with clear language, familiar patterns, and information that earns its place on the screen.
FintechMaking an underwriting decision feel explainable
A decision feels fair when people can see what shaped it and understand what happens next.
AI & VoiceWhat a voice product needs that a screen doesn't
Without a screen to lean on, tone, timing, and a clear sense of control do the heavy lifting.
Have a project in mind?
I take on a small number of projects at a time so each one gets proper attention. If you're building something in healthcare, fintech, or AI, I'd be glad to hear about it.
Prefer email? contact@samuelogunleye.com