Crafting digital products through precision, strategy, and design leadership.
I help founders and teams in healthcare, fintech, and AI turn complex ideas into clear, well-crafted product experiences.
Selected Works
A curated selection of projects where strategy meets considered, high-fidelity execution.
SculptRN Aesthetics
Branding and website for a regenerative aesthetics practice. Clinically informed treatments, presented with a refined, naturally elegant aesthetic and a clear path to booking a consultation.
View Project north_eastCerv Consult
Nurse-led CQC registration support for healthcare and aesthetics providers. A clinical-first brand and website that helps new clinics get registered with confidence. The approach is personalised, remote, and built around each service.
View ProjectCalion: AI-Driven Underwriting
An AI-powered merchant cash advance platform. Calion uses live data to generate transparent, explainable funding offers for SMEs, designed with institutional precision and clarity.
View Project
Vocalis: AI Voice Receptionist
Brand and product design for an AI receptionist that answers every call, books appointments, and syncs notes to your tools, so teams never miss a customer and can stay focused on the work in front of them.
View Project north_east
Translating vision into well-made products for founders and teams.
I lead design across brand and product, building cohesive experiences that are clear to use and genuine to the businesses behind them. My approach pairs design craft with grounded, data-informed strategy.
I work with established companies and early-stage founders across healthcare, fintech, and AI, helping them navigate complex problems so that every interaction has a purpose and the work holds up under real-world use.
What I Do
Strategy, product, and brand working together.
Creative Direction
Guiding the overarching visual narrative so a brand feels consistent and considered across every touchpoint.
- VISUAL IDENTITY
- CONTENT STRATEGY
- ART DIRECTION
UI/UX & Product Design
Designing intuitive, high-performance interfaces that balance user needs with real business goals, including AI and voice products.
- PRODUCT DESIGN
- PROTOTYPING
- USER RESEARCH
Brand Strategy
Defining the core purpose and positioning that helps a product find its place in the market and grow with intent.
- MARKET POSITIONING
- BRAND FOUNDATIONS
- GO-TO-MARKET
Find the right fit
Two quick questions and I'll show the packages that suit your project. Everything is scoped to its goals, so these are starting points rather than fixed quotes.
Local Brand Starter
A clean, professional identity to get your business looking the part.
- checkLogo & colour palette
- checkFonts & simple brand kit
- checkSocial profile assets
Typically 1–2 weeks
EnquireLocal Launch Brand
Identity plus a polished small-business website, ready to bring in calls and bookings.
- checkBrand identity & assets
- checkUp to 5-page responsive site
- checkBooking / contact & maps
- checkBasic SEO & mobile-ready
- checkLaunch & handover
Typically 2–3 weeks
Get StartedLocal Care Plan
Ongoing help once you're live — small edits, seasonal updates, and assets when you need them.
- checkSite edits & small updates
- checkSeasonal social assets
- checkPriority email support
Rolling · cancel anytime
EnquireCommon questions
Who is Samuel Ogunleye? add
Samuel Ogunleye is a Creative Director and Product Designer. He leads design across brand and product, helping founders and teams in healthcare, fintech, and AI turn complex ideas into clear, well-crafted product experiences.
What services does Samuel offer? add
Three areas that work together: Creative Direction (visual narrative and art direction), UI/UX & Product Design (interfaces for web, AI, and voice products), and Brand Strategy (positioning, brand foundations, and go-to-market).
What industries does he work in? add
Primarily healthcare, fintech, and AI — working with both established companies and early-stage founders.
What projects has he worked on? add
Selected works include SculptRN Aesthetics (regenerative aesthetics brand and website), Cerv Consult (nurse-led CQC registration support), Calion (AI-driven merchant cash advance underwriting), and Vocalis (an AI voice receptionist).
How much does he charge? add
Pricing is scoped to each project's goals, so these are starting points rather than fixed quotes. Local-business brand work typically starts around £1,050–£1,700 (€1,250–€2,000), with larger product engagements scoped individually.
How can I get in touch? add
By email at contact@samuelogunleye.com, or via LinkedIn and Instagram.
Have a project in mind?
I take on a small number of projects at a time so each one gets proper attention. If you're building something in healthcare, fintech, or AI, I'd be glad to hear about it.